For California trades owners
Executive strategy forCalifornia trades business owners.
Win to Succeed is an executive strategy practice in Los Angeles, led by Tyrone Auston, for trades business owners across California. It helps electricians, plumbers, paving and HVAC contractors, framers and general contractors understand how their jobs actually perform, make pricing and staffing decisions with confidence, and build a company that can run beyond their own effort.
Book a Business Clarity Conversation Call or text 310-928-1313
Built for owners who run the work and the business.
You earned your craft in the field. Running the business asks for different skills: managing money, leading people, setting priorities. This is where we work.
If your name is on the truck and your team still waits on you for most decisions, you are the owner this practice was built for.
- Electricians
- Plumbers
- Paving and hardscape contractors
- HVAC contractors
- Framers and carpenters
- General contractors
What changes
What we work on
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Job profitability
Knowing which jobs make money, which only keep the crew busy, and what the numbers say about both.
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Pricing decisions
Setting prices from your real costs and your goals, not from what the last bid felt like.
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Operational responsibilities
Deciding what only the owner should do, and handing the rest to people who can carry it.
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Team accountability
Clear expectations and follow-through, so the crew does not depend on you for nearly every decision.
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Readiness for growth
Testing whether operations can support a second crew, a second truck or a bigger job before you commit.
Our services
How to work together
Three ways in, depending on where you are. The assessment is the usual first step.
- Entry point
Business Clarity Assessment
A focused review of the owner’s goals and current business performance, culminating in a prioritized strategic brief.
- Continuity
Executive Strategy Partnership
Ongoing advisory sessions with Tyrone to support decisions, monitor priorities, and develop leadership judgment.
- Deeper attention
Focused Business Improvement Engagements
Defined projects addressing a specific challenge: job profitability, pricing decisions, operational responsibilities, team accountability, or readiness for growth.
About
Who you will work with
Tyrone Auston was born in Los Angeles and began as an electrical apprentice. He founded and ran a licensed electrical and general contracting company in Inglewood for fifteen years, then built Trinity Contracting Concepts, Inc. Today he serves on the board of the National Association of Minority Contractors, Southern California chapter, as a contractor development advisor, and has facilitated business-capacity programs for emerging and established contractors across California.
Questions owners ask
- What is Win to Succeed?
- Win to Succeed is an executive strategy practice led by Tyrone Auston, based in Los Angeles. It helps trades business owners strengthen their leadership, understand their business performance, and turn their potential into purposeful growth.
- Who is it for?
- Skilled operators moving into business leadership, established owners who work hard without a clear picture of profitability, contractors whose teams rely on them for nearly every decision, and leaders preparing to expand who are asking whether operations can support it.
- What is the Business Clarity Assessment?
- It is the entry point: a focused review of the owner’s goals and current business performance that ends with a prioritized strategic brief, so you know what matters next.
- What happens after the assessment?
- Owners can continue with an Executive Strategy Partnership, which is ongoing advisory sessions with Tyrone to support decisions and monitor priorities, or take on a Focused Business Improvement Engagement, a defined project on a specific issue such as job profitability, pricing, responsibilities, team accountability or readiness for growth.
- Is this a good fit if I am a small crew?
- It is a fit if you own the decisions and want to understand your numbers and lead more deliberately, whatever your size. Tyrone began as an apprentice and ran his own contracting company, so the conversation starts from the field, not from a textbook.
- Where do you work, and how much does it cost?
- The practice is based in Los Angeles and works with owners across Southern California. Scope and fees depend on the engagement, so the first step is a conversation: book a time or call, and you will leave knowing which option fits.
Start with a conversation.
Book a Business Clarity Conversation with Tyrone, or call or text and say you are a trades owner.
Book a Business Clarity Conversation Call or text 310-928-1313